Building a business is a fantastic and challenging experience. You can wake up exhilarated to begin your day and go to bed feeling overwhelmed and frustrated. The key to success is to maintain a positive, “yes you can do it”, mindset.
If you be believe it’s easier said than done, here are 5 keys to help you create and sustain a positive mindset so you attain the success you desire.
1. Surround yourself with successful and positive people.
The influence people have over our own personal energy is amazing. Moods and attitudes are so easily spread – think about how much of a difference a simple smile from a stranger can make for your day and then magnify it 1000 times to demonstrate the power of positive and successful friends, family and associates. When you have people around you who inspire you, believe in you and want you to succeed, there’s no room for doubts and even when they creep up, they’re quickly swept away.
2. Create a mantra or an affirmation.
Repeating positive affirmations has been shown to get people through tough times and to actually help them truly believe what they’re saying.
For example, “I am building a powerful and profitable business.” Many of the most esteemed business professionals have used the same affirmation strategy to attain their success. To find the right affirmations for you, consider writing a quick list of your doubts, insecurities and complaints. These can then be quickly turned into affirmations.
For example, if you write that you’re always feeling disorganized then your affirmation would be, “I am organized and in control.” Repeat your affirmations several times a day and feel the power of positive thinking.
3. Capture negative thoughts.
We all have negative thoughts from time to time, however, negative thoughts and emotions can derail us and prevent us from achieving all we desire. Of course catching those negative thoughts takes practice and persistence. When you find yourself thinking negative thoughts or having negative emotions, find a trigger to turn them around. The affirmations mentioned above are a great way to turn the negative into the positive. You can also find quick pick me ups like a favorite song, a walk outside in the fresh air, or some exercise to help improve your mood.
4. Set goals/intentions and then be willing to let it go.
The law of attraction says that we attract what we focus on the most. However, desperation, needing your business to be a success, sends mixed messages and a lot of negativity into the universe. Set your goals and intentions and then let them go. A certain amount of faith in yourself and in the power of attraction is necessary. Give it a try.
5. Be grateful.
Gratitude is perhaps the single most powerful and positive tool for success. When you’re grateful for all of the wonderful things and people in your life the challenges you face seem significantly less important and are more easily dealt with.
Consider keeping a gratitude journal and make a practice of entering into it daily. That way, when you’re facing challenges a quick peek at all the amazing things in your life will make you feel as if you can tackle anything. Additionally, an attitude of gratitude helps you maintain a positive perspective and to face challenges as opportunities rather than obstacles.
Success is within your reach and with the right attitude you can accomplish anything you set your sights on. Embrace these five powerful mind success strategies and you’ll build a better business and live a happier, more satisfying life.
Tags: Mindset Strategies
You have mere seconds to capture a prospect’s attention. One of the single most powerful tools you have to accomplish this task is your headline. There are several keys to a compelling, and selling, headline and a few tips to help you get the job done.
#1 Tap into Your Prospects’ Emotions
According to psychologists our buying decisions are based first and foremost on our emotions. Use headlines which offer your readers a strong emotional benefit or reaction. Some possible emotions are:
For example, The 20-Minute Step that Will Make You a Business Genius taps into readers’ desires to feel smart and powerful.
Other emotions you can tap into are a desire to feel:
7. A sense of belonging
8. In control of their own destiny
#2 Make it Active
To compel it’s important to use active language – language that shows movement and commands attention.
For example, “Stop Your Sugar Cravings Today With This Simple Step,” is a fine headline however it doesn’t command action nor does it really tap into any emotions. However, “Conquer Your Sugar Cravings With This Simple Step.” Conquer is an active and emotionally powerful word. Readers receive the benefit of feeling powerful and in control and it commands action.
#3 Let Your Reader Know They’re Important
The word YOU is a very powerful word. It let’s your reader’s feel as if you’re talking to them specifically and interested in solving their problems, issues and helping them achieve their desires. Instead of using I, Me or We in your headlines, use You. Using the headline example above compare the two options
“Conquer Your Sugar Cravings With This Simple Step.
“Conquer Sugar Cravings with Our System”
People want to know what’s in it for them and when they can assess that information in the headline, they’re going to be compelled to continue reading your copy and making a purchase.
Here are three more ideas for powerful headlines:
* Make a promise – Earn $1000 a day
* Make it newsworthy – New program guarantees you’ll earn $1000 a day.
* Ask a question – Do you want to ensure your financial future?
Three Simple Steps to Write Headlines That Sell
So now you have some ideas about what types of headlines sell, how do you begin to write those powerful headlines?
Step One – Get to know your audience intimately. What are their hopes, dreams, desires, and problems? Understanding your audience will help you create an emotional and powerful headline directed specifically at your audience.
Step Two – Determine how your products or services are going to make your prospects’ lives better or solve their problems. For example if you sell fitness equipment and your audience struggles with feeling attractive then you can create a headline that highlights a specific benefit your fitness equipment offers to solve that problem.
Step Three – Write ten to twenty, yes twenty, possible headlines. Not only will this give you practice writing compelling headlines, it’ll help you hone in on that perfect headline. And if you think you have a few winners you can always test them for conversion rates to find out which headline is more effective.
Marketing and copywriting experts consider your headline to be the most import element of any effective marketing piece. Take the time to craft a compelling, and selling, headline and you’ll reap the benefits for years to come.
Tags: Copywriting · sales letters
What are special reports?
Special reports are short reports that contain helpful information on a subject. The reports are anywhere from a few to 30 or so pages in length. If you have the know-how, you can write them yourself or hire a writing service to do it for you. There is very little work involved in creating them but they are versatile tools for building an online business.
One popular subject for special reports is how-tos. They direct a reader, step by step, how to do something. If you are knowledgeable with computer software and hardware, that is a perfect niche for special reports on your website. People are always having trouble figuring out their computers and you could help.
Marketing special reports
There are options for marketing your special reports. If you are trying to build a business list of customers, use these special reports as a freebie when any visitor signs up to be a part of your email mailing list. For this type of promotion, use a shorter report like a five page report on how to navigate problems with Windows Vista (if your website has a computer niche).
You can create a five-part course and use the first part as the free promotion. It is your hook. Once they sign up for the mailing list, you can grant them access to the other installments through emails that also advertise your website products. Signing up for a business newsletter subscription can also be the reason to gift a free special report.
All of your special reports don’t have to go towards list building. Besides your other products or services, you can sell special reports on your website. Many reports sell for between $5 and $20 a piece, but if you offer very valuable information, you can command a higher price. Sell single reports or create various courses to interest your customers.
People love to learn about money-making opportunities. They will pay the money for any information that is a how-to guide to making money on and offline in various ways. How have you made money? Begin there with the subject of your special reports.
As your business grows, create an affiliate program. This gives customers a way to help you make more money and also make some for them. Offer certain special reports as additional compensation for reaching a certain selling level in the affiliate program.
There are a number of ways to use special reports. As you build your library and your lists, alternate the free promotional reports and continue to sell your entire library, creating combination offers such as Buy Two, Get One Free.
While your special reports are building your contact list, they are also making you money. With such a low cost to create them, your profit margin will rise.
If you want to save time and start benefiting from your own special reports right away, check out the Special Report Club.
Tags: Content Marketing · Internet Marketing · list building · Special Reports
Magnetic content is perhaps the most important part of making money online. This is because your content can make or break your business. The better it is, the more money you will make.
So what is magnetic marketing?
Basically, it just means having content that attracts visitors. The content on many sites is simply low quality. If you are just a me-too site, you probably will not attract many people to your site.
So how do you write compelling content?
One of the first methods is to look at the content already out there about your topic. Try to find authority sites, such as Ezinearticles, Wikipedia, or popular forums. They are the most likely to have a lot of content about your subject.
Then take note of the main points being discussed. This will give you an idea of what to write about.
Pay particular attention to the questions being asked. For instance, in golf forums a lot of people might be asking how to hit the ball farther. If that’s the case, than you would probably want to give a solution to this problem.
Another idea is to read sales letters related to your topic, and see the main benefits being emphasized. This is how to know what to write about.
How do you find the answers to the questions?
Obviously you can locate them online. However, if you can tell a story about how you overcame the problem yourself, people are going to trust you more. This is why you might want to pick a topic you have knowledge of.
Telling your story gives you credibility.
Telling a personal story related to the product is always a great credibility booster. It means people can relate to you and they will feel that you know exactly what they are going through.
How should you answer the question?
In a simple and systematic way. Don’t overload them with information, and don’t just include random, disjointed tips. Instead, provide the answer in a step by step format to make it easy to follow.
Remember, the money you make is in direct proportion to the number of people you help. And the best way to help people is to first identify their problems, and then provide a clear solution.
This is what will attract people to your site.
It will also cause them to refer their friends to your site, which will make your content viral. And if your writing is really good, other webmasters will likely post your content on their site. This will give you some added referral traffic.
The bottom line is, the quality of your content will make or break your online business. If you identify the needs of your market and meet them, you will get more visitors and make more money.
Tags: Content Marketing · Internet Marketing
How can you increase your traffic through holding contests? This is one of the more underutilized strategies to get more customers.
Why do they work?
Just about everyone loves contests, and they are a great way to get your customers to interact. And they make your business stand out.
Remember, the worst thing you can be in business is boring. Therefore, contests will add excitement to your marketing efforts. Since most other businesses have very dull advertising, even being slightly interesting will increase your profits.
However, there are certain things that will make your contest much more effective. Here are two tips to maximize your results:
#1) Get the word out
It does little good to have a contest if you don’t tell anyone. How can you get the most people to find out about it?
Use social media.
If you have a popular blog, post about it there. Also, if you have a lot of followers on Twitter, make sure to mention it there a swell. And consider joining Facebook groups related to your niche.
And you can do videos about the contest and post them on popular video directories like Youtube, Digg, etc. This will get the word out extremely fast. If you have a large email list, let them know as well.
Do a press release.
Editors hate boring “advertisement” press releases. Therefore, don’t talk about your business. Instead, if you can come up with a human interest story, they are very likely to write about your contest. A successful press release will flood your site with visitors.
#2) Offer a good prize
You aren’t going to get many signups if nobody cares about the reward. Make sure it is going to motivate people to participate.
Does it have to be expensive?
No it just needs to be something your target market cares about. Obviously giving away money always works.
However, you might want to try something more unique.
For instance, offer a day with a celebrity in your niche. Another option is free round trip airfare to a seminar you are hosting.
What kind of contest should you have?
There are a number of things you can do. One example is to have people send in a creative video about why they deserve whatever you are giving away.
Just use your imagination. And if your contest is particularly popular, you might even be able to generate sponsors for it.
And don’t forget about other people’s contests.
You can still benefit from them. One way is to donate to them. Being a sponsor will enable you to advertise to their customers.
The bottom line is, holding contests and donating to other business’ contests is a great strategy for boosting your business. Use these two tips, and you will see good results.
Tags: Internet Marketing · Traffic · website traffic