It’s undeniable that the one thing you need to succeed in your online business is traffic. And the best kind of traffic is free traffic. Where does free traffic come from? Google and other search engines.

How do we get free traffic from Google?

You’ve experienced this process a lot of times. You visit your favorite search engine. Enter in a word or phrase you want to research. Then you click on one of the pages that in displayed. Well, the link you clicked on just send free traffic to that website owner. We will be discussing here how to get website traffic to you for free.

You probably only visit a link or two from the first page of results. Actually, almost 100% of the free traffic goes to this first page of results. What’s even more amazing is the the first 3 links get more than 70% of the free traffic.

So, obviously your site needs to be in the first page of results to get free traffic from Google. And that means you need to be “ranked” in the top 10 by Google. Which brings up..

What is SEO?

SEO means that your website is clearly about something specific, Google knows that that is and thinks others will agree and find your site useful. The formula Google uses to determine this is known only by Google. But there are several things that we know for sure.

Getting indexed

Before you can get ranked, Google has to first know your site exists. This is known as being “indexed.” This is when Google looks at your site and take notes about it, which are stored in their database.

To get indexed, you have to help Google find your site. Getting a link from another site will accomplish this easily. Since some of these site will already be indexed, Google will follow the links on their pages and find you.

A couple of great places to do this are in your Twitter or Facebook profiles. Because these sites are indexed multiple times every day. So any new links will be followed right away.

Gaining ranking

Once you have been indexed, you will start working on increasing your rank. Just getting indexed does you almost no good, considering that Google has billions of pages in their database.

There are three components of gaining ranking:

• Content
• Links
• Activity

Great content

This is the SEO you do on your site itself. You need to make sure your content matches the search terms you’re going after. The topic of this article is clearly SEO. One way Google figures this out is from the fact that it contains the term SEO. But also because other related words like traffic generation show up in it, as well.

You also need to make sure the title tags, outbound links and the domain itself match the topic of the page. These all play a part in helping Google determine what your website is about.

Your links

The second factor is your linking. This includes both the inbound and outbound links. With inbound links, you want to have more coming in than going out. The more inbound links you have the better your ranking will be.

A very easy way to get a lot of links to your site is through article marketing. To accomplish this you start by writing an article that targets the keywords you’re after. You have to also write several different versions of your articles. Because you’re going to post a unique copy of it to lots of different websites. And the more you do the better.

Getting activity

And lastly, it’s seems clear that Google expects important pages to be actively updated. Static pages that just sit may rank at first, but will fall off over time. So you need to update your pages often. One way to keep adding new content it through RSS feeds.

But the best way is with active discussions on your page itself. So, obviously, you need to get people to visit your site on your own, too. One simple method for doing this is to use forums.

Create profiles on lots of forums about your site’s topic. And post their often. And link back to yourself in your signature file. This generates even more links back to your site. And it gets people to visit the site you link to.

Conclusion

All of the above is important. But let’s face it, writing multiple versions of the same article. And creating a bunch of forum profiles. And posting your content all over the web is time consuming. And you’re already too busy, so you mostly likely will never do any of it.

However, rank builder software exists. And it automates everything we’ve just talked about. So my best advice is to automate as much of this as you can. And then you’re sure to get it done. And not doing it means you will never get free traffic from Google.

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OK, forget everything you know about affiliate marketing. Everything you’ve been taught is simply out of date. If you play by the old rules, you will lose this game.

The promise

You’ve probably heard how easy it is to start an affiliate business. This is partially true. It’s far easier that developing, selling and supporting your own product. But “easier” doesn’t mean “easy”.

The bad news…

And to make matters worse, you’ve taught to do it the hard way. You’ve been told to find quality products. Next to look for easy keywords to target. Then buy some keyword ads that send traffic to the product. And just enjoy the commissions. But this just won’t work!

Forget keywords

There was a time when this worked. But it’s just too competitive to use keywords now. Adapt and change…

The NEW game

There’s still hope. Here’s how to win at this game.

• Do CPA marketing instead of product promotion
• Utilize demographics data
• Use image ads

Do CPA marketing instead of product promotion

CPA stands for Cost Per Action. It’s so much easier than promoting products. Because it doesn’t involve payment. Your commission is generated when they complete an “action”. Like completing a survey. And getting them to do this is so much easier.

Utilize demographics data

You’re not even going to use keywords (explained below.) But demographics are highly important. First, select the CPA offer you want to promote. Then hop over to Quantcast.com. And research what kinds of people will be interested.

Do image ad marketing

So far, you’ve got your CPA offer and your target demographics. Display networks allow you to target demographics with your ads. And use images as your ads. And there was no keyword research required. Plus you’re going to save a ton of money. Display networks charge a fraction for image ad clicks vs. keyword ads.

Summary

This is powerful method to make money online. Because you can start CPA marketing for free. It’s much cheaper to do image ads than keyword ads. You can laser target with demographics. And getting them to take an action is much easier than making a sale.

When visiting and working with local business owners, one needs to understand that while each business has its own area of specialty, the one thing in common is they all want more customers. With more customers comes increased revenues and profits.  That’s the bottom line.

Can you help this business person bring more customers through their doors and cause their cash register to start “ka-chinging”?

I will maintain that one of the most under-utilized assets available to local main street businesses, is the internet. For a relatively low cost, businesses can setup, promote, and profit from an entirely new revenue stream that reaches new customers that never would have heard of, or done business with, had it not been for the internet.

What is the value of a new customer?

Well, there is the immediate sale, and say as an example the average customer spends $50 per visit – then the new customer is worth $50. But if you look at the annual and lifetime value of a customer – the true value of that new customer is many times that initial $50 they spent the first time they came to your business.

Say they come back 6 more times this year – the annual value is now $300, and for a lifetime value, just say ten years – That new customer that the website brought into the business is now worth $3000 …..AND that is just one single customer.

So even an under performing website that brought in only three new customers a month, still amounts to an additional 12 months x 3 new customers/month x $300 year customer value = $10,800 of new, additional revenue to the business, because of the website. If the business spent $150/month – $3000 year on their website – they are still in the profit zone.

Now can you image if the business did some basic website promotion, as a starter, just use the business profile submission services at 1ClickLocalSubmit.com and add to it some content marketing such as articles and a video.

Now instead of three new customers a month – they now have ten new customers a month and they have increased their business revenues from the website, to $36,000 for the year. So I would ask the business owner, “Was it worth it to spend $300-$500 to promote their website?” I think they would have to agree – that would be an excellent rate of return.

Of course the average one time, yearly, and lifetime value of a customer is dependent on the business…some businesses might have lots of customers but average sale is only twenty bucks – while at the other extreme, each customer might worth several thousand, such as with a surgeon or an attorney. The point is the web can bring new customers into the business and add to their revenues – and that is what every business wants.

That brings me back to what I mentioned at the beginning – local main street businesses are missing a golden opportunity to bring new customers into their business. For the dollars spent – the internet revenue stream can be one of the best return on investments a business can make.

So when you are out visiting with a business owner, explain how you can help them leverage their business with the web.   Simply explain that you’re not there to take money from them – but to bring more customers through their doors.

Whether its 20-50-100-1000 new customers, the Internet can help any local business grow and proper.   Businesses understand that the Internet is the future, but most are absolutely clueless about Internet Marketing and how to get started.  They are desperate for help and will pay well for results.  This is where you come in.

Click here to discover how to help these small businesses and get paid to do it

Think about this: What is the number one reason people get online everyday? The answer is simple – they’re looking for information. This is so ubiquitous a quest that Google handles 400 million queries a day! So what does this mean to you? Well, this is an opportunity for your to provide what people want – information. And if you do it right . . . to make some money along the way.

Info product marketing explained

First of all, an info product business is the least complex business possible. You create a product that provides information. And other people buy this product to get the info. It couldn’t get much simpler.

How does it work?

We’ve established that it’s a simple concept. In order to be successful you’ve got to provide information people want. So step one is to discover what kind of info people want. How can you find out what people want?

A super simple trick is to just to check “answer” sites. Visit answers.yahoo.com or similar sites and see what kinds of questions people are asking. Your goal is to find a common problem. Something that most people don’t already know. And provide the answer – in the form of an info product.

An encouraging word

If you’re worried about how to write an ebook. Put it this way: An ebook is nothing more than a collection of articles. Don’t try to write a whole ebook. Just write some articles for your blog. And when you’ve got a few finished, flesh them out, add to them and combine them into a single ebook.

So, what’s so great about ebooks? Well, that bring me to the tile of this article Here are 7 reasons for you:

1. Ease

Once it’s built it runs pretty much on it’s own. Custom support is all but non-existent. So it’s nearly a 100% hands-free business. It really is like and automatic money machine.

You have no physical inventory. You don’t have to ship anything. It’s all delivered online.

2. Product combos

After you’ve created a few ebooks. You can combine them together to create new high ticket products. It’s very easy to package multiple ebooks together as one new one. And you’ll be able to charge much more for this “new” product. Your customers will gladly pay more for a bigger content-packed product.

Here’s a power info product creation tip for churning out higher profits from the exact same content.  Turn your ebook into an audio or video presentation!

These type of products command a higher price tag and have a higher perceived value in the eyes of the consumer.  So by recycling the content (you’ve already created) into a new format, you’re giving yourself an instant payraise for very little effort!

3. Resale rights

When you own the product, you can sell resell rights to it. Resell rights are very hot right now, because most people simply don’t have the time, money and effort it takes to create their own products. Plus, you can charge double, even triple your selling price for resell rights!

4. Leverage

Leverage your ebook by using the content in different ways. Use part of it to make an autoresponder series. And build your list with it. A list is it’s own reward!

5. More leverage

Utilize your content in as many ways as you can – like creating a few reports from parts of the ebook. Then use these to generate leads for the main product. You can make these low cost or even free. And it still benefits you because it in a lead-in for the main product. And if you’re really clever, you’ll let your affiliate use these reports as marketing tools. Wait, did I say “affiliates”?

6. An affiliate army

This is a real power strategy. Once you have your own product. Other people can become your affiliates. Imagine having 100’s or 1000’s of other people promoting your products. You’ve got to have your own products to have affiliates.

7. JVs

Last, but definitely not least… Setting up joint ventures is the fastest way to gain success. Period. So, I’d say this is the most important reason to have you own products. Without your own products, you can’t do JVs.

Summary

If you don’t want to sell digital products by now, then you’ve probably been sleeping. With your own info product you can write your own ticket. Because you’re the boss! So, don’t waste any more time:

• Go to answers.yahoo.com
• See what people are asking about
• Write about the answers

The steps on how to write an ebook are really that easy. Before you know it, you’ll have your own info product.

There is no doubt that web page audio significantly increases results. If you don’t have audio in your arsenal, you’re missing out. It will boost your opt-in rate. Audio increases sales.

Why does it work?

It’s simple. Audio breaks the silence of the web. It adds a human touch to your site. It also makes your site feel more real. In short, it makes your site come alive. Which fascinates greater interaction from your visitors.

Some more benefits

Adding audio increases your profits in two ways. You’ll convert more visitors into buyers. And you’ll spend less getting those customers. You see, you’ll be able to skip the expensive copywriter. Simply record an audio message yourself. Your honest message about your product will sell better than a professional copywriter.

You’ll get more subscribers, too. The reason this works so well is because people need to be told what to do. Just add a short audio message saying: Fill in your name and email and click submit. A simple message like this will increase your opt-in conversions by 305% or more!

Some ways to use audio

Put a welcome message that plays automatically on your site, Most people abandon a website within just a few seconds. Your welcome message could make them stay when they would normally leave.

A guided tour. The same principle the we used to boost opt-ins applies. Use an audio message to lead your visitors through a process. And take them all the way through buying your product.

Get testimonials for your services and products. Written testimonials are good. But an audio testimonial is better. It’s much hard to fake an audio testimonial. Using audio makes it much more believable. And will definitely increase your results.

Sneaky tick

Something you may not have thought of is using audio for the product itself. Audio is faster to produce than anything else. And your customers will be very happy with the product. Podcasts are still popular, so this is a great format. And once you record the audio, you can pay someone to transcribe it for you. This much easier than writing the eBook yourself!

How hard is adding audio?

It’s not hard at all. There are quite a few audio streaming software programs out there. You don’t actually have to do anything yourself. The software creates the audio button code for you. Just paste the code you copy from the software. So don’t let this stop you.

In closing

Just a reminder of why you want to start using audio. Setting up some web audio will do wonders for all your results. You’ll get more sales. You will also increase your subscriber opt-ins. And you can quickly produce products and website sales copy. No many people are doing this. But you’ll save a lot of time and money. Get started right now and realize instant results.