How can you increase your traffic through holding contests? This is one of the more underutilized strategies to get more customers.
Why do they work?
Just about everyone loves contests, and they are a great way to get your customers to interact. And they make your business stand out.
Remember, the worst thing you can be in business is boring. Therefore, contests will add excitement to your marketing efforts. Since most other businesses have very dull advertising, even being slightly interesting will increase your profits.
However, there are certain things that will make your contest much more effective. Here are two tips to maximize your results:
#1) Get the word out
It does little good to have a contest if you don’t tell anyone. How can you get the most people to find out about it?
Use social media.
If you have a popular blog, post about it there. Also, if you have a lot of followers on Twitter, make sure to mention it there a swell. And consider joining Facebook groups related to your niche.
And you can do videos about the contest and post them on popular video directories like Youtube, Digg, etc. This will get the word out extremely fast. If you have a large email list, let them know as well.
Do a press release.
Editors hate boring “advertisement” press releases. Therefore, don’t talk about your business. Instead, if you can come up with a human interest story, they are very likely to write about your contest. A successful press release will flood your site with visitors.
#2) Offer a good prize
You aren’t going to get many signups if nobody cares about the reward. Make sure it is going to motivate people to participate.
Does it have to be expensive?
No it just needs to be something your target market cares about. Obviously giving away money always works.
However, you might want to try something more unique.
For instance, offer a day with a celebrity in your niche. Another option is free round trip airfare to a seminar you are hosting.
What kind of contest should you have?
There are a number of things you can do. One example is to have people send in a creative video about why they deserve whatever you are giving away.
Just use your imagination. And if your contest is particularly popular, you might even be able to generate sponsors for it.
And don’t forget about other people’s contests.
You can still benefit from them. One way is to donate to them. Being a sponsor will enable you to advertise to their customers.
The bottom line is, holding contests and donating to other business’ contests is a great strategy for boosting your business. Use these two tips, and you will see good results.
Tags: Internet Marketing · Traffic · website traffic
Networking is important for any business owner. When done right, it can really skyrocket your customer list. Many business owners ignore the power of networking, and instead try to do everything themselves. However, you are leaving money on the table if you don’t find joint venture partners.
So how do you locate them? There are a number of strategies that work. Here are four of the best:
#1) Attend offline seminars
It can be very tempting for online business owners to ignore offline media when building their business. However, often the best locations for finding partners are away from the internet.
Some people attribute offline seminars as the single most important catalyst to their success. This is because of the incredible networking opportunities that are available there.
#2) Use the search engines
One of the best ways to find JV partners is through the search engines. Look for who’s ranking in the top 10 of Google for the primary keywords in your niche.
Also, focus on sites that have email opt-in forms. Since they are in the top 10, you know they are getting a lot of traffic. So if they have an opt-in form to build a list, chances are they will have a big list.
#3) Bring business cards.
Do this wherever you go, not just seminars. Give them out to potential business associates, customers or anyone you think may find your services or products helpful.
#4) Visit forums
Some business forums, for instance, have a separate section just devoted to finding JV partners. Going here can be a great strategy.
How do you make a good impression?
Let’s face it, how you present yourself will determine your success in finding JV partners. If you are a beginner, you might have a harder time getting quality partners. However, it’s not impossible.
Since you don’t have a large list yourself to sell their product to, you have to find some other reason they should partner with you. You could offer them a higher percentage of the profits.
However, you definitely want to test your site and make sure it converts before finding JV partners. Most quality JV partners will want to know your conversion stats before they recommend your site to their list. This just ensures it’s worth their while.
Don’t worry about rejection.
Sure, plenty of people you ask are going to turn you down. Just keep asking, because the more opportunities you give yourself, the better your chances of success.
The bottom line is, finding JV partners isn’t as hard as most business owners think it is. It’s just a matter of being in the right place at the right time. Hopefully these four tips will help you find profitable partners now.
Tags: Internet Marketing · Offline Marketing · Online Business Tips
The use of video for marketing is becoming more popular all the time. One of the reasons is that videos are now ranking in the search engines. This means you can get video directory traffic, as well as search engine traffic.
And videos are often times more interesting than writing. Since most people are visual, this increases interest.
However, as you can imagine, some videos are more effective than others. Here are five of the most important tips to get good results:
#1) Use keywords in the title
Just like a webpage, doing this for your video is very important. Since this is often the only content your page will have, it’s very important to include keywords in the title.
#2) Have a written description of the video
This will show the search engines what the video content is about. This again is very important due to their lack of content.
#3) Use the word “video” in the title
People often add this phrase to the end of their search phrase. So putting it in your title will bring some more traffic.
#4) Allow comments
This will keep the page relevant in the search engines, because Google likes updating pages. And it could also increase your sales.
This is because often times the people who take the time to comment are also the ones who are most likely to buy. Therefore, you can respond to the comments and answer questions.
#5) Include useful content
When you have an interesting and unique video, tons of sites will pick it up. Therefore, you will get a lot of viral traffic without having to do a thing.
And those who watch it will tell their friends about it, which will increase your page views. Think about how often Youtube videos get passed around at work. The viral effect of videos cannot be overlooked.
However, you need to have good information.
A lot of marketers hold back on their free info because they don’t want to reveal their secrets. However, people aren’t going to buy your product unless you establish yourself as an expert. And the only way to do that is to give away quality information.
Tell a story.
The best marketers know that telling a story is one of the best ways to increase sales. Obviously you want to have good information. However, you must be able to communicate it in an interesting way to increase your sales.
Therefore, incorporating your personal story in the video is one of the surest ways you can get more sales. For instance, if you are selling an acne product, talk about how the method you teach cleared your skin. People are always more likely to listen to someone who has personal experience with a topic.
So the bottom line is, you need to have a video that appeals to the search engines by making use of keywords. However, it must also be compelling to human visitors. Remembering both these points is the key to success.
Tags: Video Marketing · Videos
Using podcasts can be very profitable for your business. If you do them the right way, you can earn a lot of money from them. Here are ten frequently asked questions about this technology:
#1) What are podcasts?
They are downloadable digital files. They can be in either video or audio format. They are unique in that they are generally produced episode by episode. Therefore, they are often referred to as “online radio shows”.
#2) How often do you need to produce a new one?
You can do so as often as you want. Some businesses do so every day, some only once a month.
#3) Are they expensive to produce?
No, they cost very little.
#4) Are they hard to make?
No. the only equipment you need is either a USB microphone or a regular telephone.
#5) How long do they need to be?
They can be whatever length you want. It all depends on the topic and what you are using them for.
#6) How do people know when you’ve done a new episode?
Everyone who is subscribing to your RSS feed will be automatically notified. They can then come to the site that it’s located at, and download it.
#7) Where can they listen to the podcast?
They can do so on their computer, or take them with them. This is because they are compatible with iPods and other mobile devices.
#8) What are podcasts about?
You can use podcasts for any topic you want. Obviously you will want them to be related to your niche.
#9) How are they best used?
They are excellent pre-selling tools. For instance, you might get your prospects to sign up by offering a seven part series on “how to make $100,000 in the next 6 months.”
Just make sure you have an interesting title that encourages more signups. And after the series is done, you can leave them up and let anyone download them.
Another popular method is to convert your written blog content to audio or video, and then use that as a podcast. This is just another option to cater to your auditory prospects.
Finally, podcasts can be used as part of the paid product itself. For instance, if you have a membership site, you will need new content every month. A podcast would be perfect in this scenario.
#10) How can you make the podcast more interesting?
Rather than just talking yourself on every episode, you might want to bring on guest experts related to your niche. This just keeps the content fresh.
The bottom line is, podcasts can be an excellent method for getting customers. Just make sure you keep them interesting by having an intriguing title, and possibly by bringing on guests from time to time. This is how to make money from podcasts starting today.
Tags: Online Business Tips · Podcasts
Want to get the latest tips and strategies for your online business? Here are six podcasts to bookmark…
1. SoloSmarts – by Kelly McCausey
Listen at: http://www.solosmarts.com/category/podcast/
Why you should listen: Kelly McCausey is the “Podcast Pioneer” having podcasted regularly since 2003. She brings on guests who are solopreneurs and talks about everything from finding a business to selling it when you’re ready to walk away and everything in between.
2. Smart Passive Income – by Pat Flynn
Listen at: http://www.smartpassiveincome.com/category/podcast/
Why you should listen: Pat Flynn is as smart as they come and he’s a really good person, too. He brings on different guests each week to tackle various parts of an online business. One of the best parts is his monthly Income Reports which are hugely popular with his audience.
3. Online Success Cast – by Nicole Dean
Listen at: http://www.nicoleonthenet.com/category/podcast/
Why you should listen: Nicole features real Online Business Success Stories of people making the web and the world a better place – while making a great living doing so. Her podcast is simply a conversation about what it takes to succeed online and the journey each person has taken to get there – along with tips to avoid potholes along the way.
4. Sparkplugging Podcast – with Kelly McCausey
Listen at: http://www.sparkplugging.com/sparkplug-ceo/category/podcast/
Why you should listen: This podcast is unique in that it is a round table format with a panel of between 4-5 guests per “season” of 12 episodes. The guests tackle a single topic and banter back and forth about it – and oftentimes get into deep discussions where more info sneaks out then I think they meant for it to. Fun and educational.
5. Freedom Ocean with James Schramko and Tim Reid
Listen at: http://www.freedomocean.com/category/internet-marketing-podcasts-james-schramko-tim-reid/
Why you should listen: This podcast has a huge variety and is a they podcast from all over the world. Interesting discussions on all types of things related to Internet Marketing.
6. Huge Profits Tiny List with Connie Green
Listen at: http://www.hugeprofitstinylist.com/category/podcasts/
Connie’s down to earth style makes listening relaxing and enjoyable. Plus, she has great guests on who are people she typically knows in advance so there is a nice relationship from the beginning of each show.
Tags: Online Business Tips · Podcasts