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7 reasons why you MUST have your own info product

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Think about this: What is the number one reason people get online everyday? The answer is simple – they’re looking for information. This is so ubiquitous a quest that Google handles 400 million queries a day! So what does this mean to you? Well, this is an opportunity for your to provide what people want – information. And if you do it right . . . to make some money along the way.

Info product marketing explained

First of all, an info product business is the least complex business possible. You create a product that provides information. And other people buy this product to get the info. It couldn’t get much simpler.

How does it work?

We’ve established that it’s a simple concept. In order to be successful you’ve got to provide information people want. So step one is to discover what kind of info people want. How can you find out what people want?

A super simple trick is to just to check “answer” sites. Visit answers.yahoo.com or similar sites and see what kinds of questions people are asking. Your goal is to find a common problem. Something that most people don’t already know. And provide the answer – in the form of an info product.

An encouraging word

If you’re worried about how to write an ebook. Put it this way: An ebook is nothing more than a collection of articles. Don’t try to write a whole ebook. Just write some articles for your blog. And when you’ve got a few finished, flesh them out, add to them and combine them into a single ebook.

So, what’s so great about ebooks? Well, that bring me to the tile of this article Here are 7 reasons for you:

1. Ease

Once it’s built it runs pretty much on it’s own. Custom support is all but non-existent. So it’s nearly a 100% hands-free business. It really is like and automatic money machine.

You have no physical inventory. You don’t have to ship anything. It’s all delivered online.

2. Product combos

After you’ve created a few ebooks. You can combine them together to create new high ticket products. It’s very easy to package multiple ebooks together as one new one. And you’ll be able to charge much more for this “new” product. Your customers will gladly pay more for a bigger content-packed product.

Here’s a power info product creation tip for churning out higher profits from the exact same content.  Turn your ebook into an audio or video presentation!

These type of products command a higher price tag and have a higher perceived value in the eyes of the consumer.  So by recycling the content (you’ve already created) into a new format, you’re giving yourself an instant payraise for very little effort!

3. Resale rights

When you own the product, you can sell resell rights to it. Resell rights are very hot right now, because most people simply don’t have the time, money and effort it takes to create their own products. Plus, you can charge double, even triple your selling price for resell rights!

4. Leverage

Leverage your ebook by using the content in different ways. Use part of it to make an autoresponder series. And build your list with it. A list is it’s own reward!

5. More leverage

Utilize your content in as many ways as you can – like creating a few reports from parts of the ebook. Then use these to generate leads for the main product. You can make these low cost or even free. And it still benefits you because it in a lead-in for the main product. And if you’re really clever, you’ll let your affiliate use these reports as marketing tools. Wait, did I say “affiliates”?

6. An affiliate army

This is a real power strategy. Once you have your own product. Other people can become your affiliates. Imagine having 100’s or 1000’s of other people promoting your products. You’ve got to have your own products to have affiliates.

7. JVs

Last, but definitely not least… Setting up joint ventures is the fastest way to gain success. Period. So, I’d say this is the most important reason to have you own products. Without your own products, you can’t do JVs.


If you don’t want to sell digital products by now, then you’ve probably been sleeping. With your own info product you can write your own ticket. Because you’re the boss! So, don’t waste any more time:

  • Go to answers.yahoo.com
  • See what people are asking about
  • Write about the answers

The steps on how to write an ebook are really that easy. Before you know it, you’ll have your own info product.

Need help?  I’ll show you 30 easy ways to create your own low cost, high profit ebook, audio, or video info product while on a budget… even if you’re not an expert!  Click here to learn more…

Tags: Articles · Info Product Marketing · info-product creation · Internet Marketing

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