Dave Lovelace Internet Marketing Blog header image 2

Banner Creation: Are You Making These Critical Mistakes?


Are you making this critical mistake?

I’ve seen this time and again.  Graphic  designers are creating images and calling them banners.  These so-called “banners” have ZERO marketing power.   They’re dead, wasted space.. meaning they serve absolutely NO purpose or lead-generating power.  

Here’s an example of a bad banner:


I’m not knocking the product,  just the banner.  Is it the designer’s fault?  Is it the product owner’s fault?  It’s both!  If the designer doesn’t know better, and most of them don’t (they’re designers, not marketers), it’s the product owner’s responsibility to define the purpose and marketing message of the banner to the designer.

Here’s the #1 mistake with this type of banner..

Where’s the Call To Action?!

Isn’t the purpose of a banner ad to generate Attention, Desire, Interest, and Action?   Where’s the “what’s in it for me” message in this banner? 

It’s not there!  Your prospective customer doesn’t care  what the name of your product is.  They just want to know how it’s going to solve their problem (aka, “what’s in it for me?”, “what can it do for me?”)

Create a banner that has a real solution as the message and a call to action

A more effective version of that banner would have the text “I Make $45,000 Per Month Online.  Want To Clone My Business?  Click Here!”  or “Make More Money Online in 30 Days Than Most People Make All Year!  Click Here To Discover How”

Now those are just off the top of my head and can be tweaked and improved.  But you get the idea.

Want to know what kind of banner gets the HIGHEST click-through conversions? 

It’s not animated banners and it’s not the “typical” image banner shown above.  It’s text banners! 

Here’s a perfect example..

Notice the “what’s in it for me” message?  It’s Free.  It entices the reader with mystery by eluding to a secret for helping them “make money fast”.  Notice the call to action?  Click “here”!

This is simply text saved as an image in a  traditional 468×60 horizontal banner size.  Which of the two banners on this post would you be more inclined to click on? 

I think the winner is clear!

When adding banners to your marketing toolbox, avoid these critical mistakes.  Start using “smart” banners and you’ll begin to see greater results for your marketing efforts.

Got the creative juices of a fish but want to quickly create your own professional banners?  Click Here To Create Top Notch Banners In Just Minutes.. no graphic design or Photoshop skills required.

Hope this helps!


P.S. Please leave your comments if you found this article useful :-)

Tags: Articles

3 responses so far ↓

  • 1 Dwayne // Feb 9, 2010 at 4:04 pm

    You Know Dave… I just realized how true that is. I do Click on more Text Banners then Flashy or Name style Banners. I’m not really sure why, I just do. Which now makes me want to go and change all my banners for my sites and promotions.


  • 2 Chloe // Feb 9, 2010 at 4:41 pm

    thank you for the article – I used to create banners just to make them look good (like the bad banner example you have above).
    I guess I will try your tactic from now on.

  • 3 Nick // Mar 29, 2010 at 6:09 am

    Hi Dave

    Thanks for the tip dave! being a newbie to this internet business making your own banners with a call to action sure makes sense

    All the best


Leave a Comment