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How and why to build an email list

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You’ve probably heard this common Internet marketing mantra a million times. Lists make money. Building your own list is one of the last legitimate home based business opportunities. It’s a strategy you can’t afford to overlook.

Why it works

In most cases, people need to see a marketing message more than once before they’re persuaded to make a purchase. Repeated encounters are a key to generating sales. The best way to reach someone more than once is by making them a part of your subscriber list.

Additionally, people are more prone to spend their money with people the trust and know. List marketing gives you a chance to develop a relationship with the people on your list. Relationship building creates an opportunity to encourage sales.

How to do it

Internet marketing is a proven winning home based business for women or men when you implement a simple squeeze page. A squeeze pages has only one purpose. It should encourage readers to become subscribers to your list. Everything else is irrelevant.

Most of the time, people encourage sign ups by offering a free gift to new subscribers. This is a proven strategy that you can use to spur the success of your business.

A great inducement isn’t enough to get the best results, however. It’s also critical to put together a squeeze page in the right manner. We know that specific squeeze page techniques generate optimal results. You should adopt those winning strategies. As such, you’ll want to rely on these three strategies.

Squeeze page basics

First, your squeeze page should be free of all outgoing links with the exception of the “submit” button on your sign up form. You want your squeeze page to inspire sign ups, not to provide guests with an avenue to move on to other sites or pages.

Second, you’ll need to write a short, powerful message. You want your squeeze page to generate those sign ups – everything else is extraneous and will decrease effectiveness. Don’t forget that your squeeze page only has one purpose – to build a list. Every word on the page should serve that function.

Third, you need to treat the sign up process like a sale – you must “close the deal”. Thus, your squeeze page’s sign up form needs to include an extremely strong call to action. Clearly communicate the value of subscribing to those reading the page.


A good inducement and a squeeze page built with these three recommendations will get the job done. You’ll be able to build trust and credibility with your subscribers. You’ll also be able to put your message in front of subscribers repeatedly.

Online list building is a powerful way to improve your Internet marketing performance. It’s not a coincidence that top marketers all rely on their lists. The real money is in list building.