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List Building: 4 Steps To Email Marketing Profits

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If you were to ask me, “what’s the best way to make money online”, I would answer..

Setup an automated “evergreen” list building email marketing system.

What’s “evergreen” marketing?

It’s a system that continues to work for you over and over again, month after month, year after year.  It doesn’t expire or go out of style.  You do the hard work up front; setup the system in advance, then turn on the switch.  Then focus on “feeding the machine” weekly and let the system do all the work.

“Whoa dude!  Is that some sort of science fiction?”

Let me explain..

Here’s the system overview.  The first 3 steps are..

Build a list
Build a list
Build a list

Ok, that’s not 3 steps. But I’m making a point.  This system revolves around [tag-tec]list building[/tag-tec], and here’s what you need to make this work for you.

1. A lead-generation page. 

Sometimes referred to as a “squeeze page”, but technically is an opt-in page that’s sole purpose is to sell the opt-in.  This simple one page site should offer targeted information to a targeted group/market and spell out the benefits for opting in to receive that information.

2. An autoresponder

You must have an autoresponder email management service to automate and drive the “evergreen” system for you.  No if’s, and’s, or but’s about it.

3. Content and special offers.

You want to establish positive relationships with your subscribers, especially in the beginning.  You do this by providing quality content in the form of articles, tips, reports, e-courses, resources, etc. that’s tailored to their needs.  

You also need special offers that you can recommend to your subscribers that pay you a commission.  You’re running a business and that means finding ways to pay the bills.  People don’t mind spending money with you and following your recommendations if you have a positive relationship with them.

4. Most of all.. Subscribers (aka, Traffic)

This step speaks for itself.  Without traffic your list and your site remains a “ghost town” and your bank account becomes stale.  But the good news is.. Once you setup 1, 2, and 3, all you have to focus on is 4 (generating traffic). 

That’s it.   It’s simple, right? 

Need more convincing.  Okay, fair enough.   Let me make another point about “evergreen” and the power of setting up an automated system.

Again, you’re doing the hard work and spending the most time up front.  Doing what?  Compiling content and offers and pre-programming your autoresponder to feed this to your subscribers on a timer. 

You can “tell” the autoresponder to feed your subscribers, or send out content and offers, once each week (for example).  You can program it to send content every other day, once each month, bi-weekly, or ANY schedule you want.  It’s up to you.  It’s a “set it and forget it” system that acts as your virtual marketing assistant around the clock.

So let’s say you spent some time up front compiling content and affiliate offers (or offers for your own product if you have one).  And you want to program your autoresponder to send out 2 emails a week. One is free content such as an article, or a newsletter with several piece of content, the next is a special offer or recommendation. 

There are 52 weeks in a year.  So you need to come up with 104 emails (if you want to mail twice per week).  You compile the info, then copy and paste into your autoresponder and you’re ready to crank up your business big time.

“But won’t that take up a lot of time?” 

Yes.  Good things come to those who (are patient).  Running a business takes work.  But with this “evergreen” system, you do all the hard work up front.

You can then add to your “evergreen” system a little at a time over the months to come.  Once in awhile, maybe once per week for example, you can add another content email and a special offer into the schedule.   And before long, you have a massive autopilot money-making system ready to work for you for an entire year or longer.

If you focus on this ONE system and do nothing but focus on building it without distraction, you WILL make money online in your niche!

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