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Making Money Online: The Truth


As your inbox will attest, there are many high-priced (if not over priced) product launches going on right now.  Which brings up the question.. does anyone really need to spend $2,000 to find out how to make money online in Internet Marketing?

I can say with almost certainty that the massive packages, some of these product launches are made of, will create more information overload and confusion for their customers than success stories! 

I simply don’t promote these type of “overkill products” because I believe you can achieve results and success for a TINY fraction of the cost of these extreme packages.

I ask you.   What “secrets” are so revolutionary, new and unknown that we should be so lucky to dish out a mortgage payment to get access to?!  In my opinion, there are none.

It doesn’t take 2 grand to learn the truth about making money online.  And here it is in a nutshell..

You need the following:

1. A Market

– A segment of the population who is passionate about, and spending money on (ie, others are already selling to this crowd), a specific how-to subject.

2. A Product

Your own, or someone else’s, that solves a problem that this market is searching to resolve.

3. A Billboard

A direct-marketing website with sales copy that converts prospects to buyers.   It acts as a “billborad” to get in front of this market so you can tell them how your product is the answer to their problems.  This “billboard” can be yours or someone else’s (ie affiliate products)

4. A List

An autoresponder service to capture the names/emails of your prospects so you can convert them to buyers, now and in the future.  Most people do not buy the first time they visit your site!!  You must follow up with them.

5. Traffic!

Factors 1-4 mean nothing without #5!   Produce ezine ads, articles, banners, PPC, Web 2.0 (social networking), Joint Ventures, etc to drive prospects to an opt-in “squeeze page” that allows you to drive prospects back to the “billboard”/ sales page multiple times.

Let’s try to put this in order:

Traffic –> Opt-in Page –> Autoresponder Captures  Email –> Send To “Billboard” Product Sales Page –> Follow Up –> Repeat!

There you have it.  And you didn’t have to pay $2,000 to get that information!

And to learn the finer how-to details for each of these steps sure as #$$% won’t cost you anywhere near that.  In fact, you may already have the proper training on your hard drive right now 😉

Just my 2-cents.  I welcome your comments!  Post your feedback.


Tags: Articles · Making Money Strategies

10 responses so far ↓

  • 1 Dave Lovelace // Jan 31, 2008 at 11:18 pm

    Thanks for the comments Chris.


  • 2 Michael Cha-Cha // Feb 1, 2008 at 3:57 am

    Hi Dave,

    I generally believe that people tend to link high priced products with higher quality content / more value , which is not always necessarily the case . People tend to overcomplicate business / internet marketing , leading to a lack of clarity and action ( myself included) .

    I believe newbies should start off with the attempting the basics, make a buck or 2 with good low priced programs , then progress as they build their confidence, ability and profits instead of commencing and not completing various products/programs.

    As they say Rome wasnt built in a day and business is no different.
    Overnight successes are usually built upon years of hard, consistent work but of course that is not sexy to promote is it…..

    Dave, keep up the great work..your work is very informative.
    This Affilate program your promoting sounds like a great start for a newbie like me.

    By the way , if marketers can sell high priced products succesfully, more power to them ..there is obviously a market for it.

    Michael C.C

  • 3 Dave Lovelace // Feb 1, 2008 at 12:12 pm

    Good comments Michael. Thanks for contributing :-)


  • 4 Charlie // Feb 1, 2008 at 6:56 pm


    That is it in a nut shell. . . I really never looked at it that way. I really appreciate you thoughts and comments on IM, and always look for your post on My Silent Team.

    Thanks again

    AKA; stringmkr

  • 5 Dave Lovelace // Feb 2, 2008 at 12:05 am

    Hey Charlie,

    Nice to see you here. Thanks for adding your comments. I’ll look for you on Silent Team :-)

  • 6 Nate // Feb 2, 2008 at 3:08 am

    Hey Dave,

    Very well put indeed. Although I don’t always agree with the pricing strategies of some IM products, there is something that new Internet Marketers need to know

    That is, these high-priced products *aren’t* for the inexperienced. They aren’t for those who don’t already have an established business. The copy is so good that it attracts everyone, which is where a lot of people get in trouble.

    They think, “Oh great, a product that will actually help me start making money.” The key word here being “start”. If you don’t already have a start and haven’t made any money yet you don’t need this $2,000 product.

    I’m not saying, however, that when my business is in full swing I’ll pass up these offers. But for now I’m starting small and preparing my “plan of attack”.

    Thanks for not shoving these products down our throats like so many others!


  • 7 Making Money Online: The Truth Part 2 // Feb 5, 2008 at 1:45 pm

    […] RSS ← Making Money Online: The Truth […]

  • 8 Arthur // Mar 20, 2008 at 9:27 pm

    Your straight path to success has complete merit. However, there is a stumbling block that most people starting out semm to get hung up on. It’s the #1 above – The Market.

    Unfortunately, they don’t totally understand how to do the research to identify that market. Even when they are supposedly told how to do it.

    At least, that’s what I run into, on a consistent basis, when helping others.

    That’s my two cents worth for the day.


  • 9 norm // May 3, 2008 at 5:00 pm

    I have to agree with what was said above. There is so much hype out there, I do not even believe a fraction of it anymore. I am receiving over 20 e-mails a day and I am starting to filter them out . I will keepm the better ones, such as this one.

  • 10 NB // Mar 25, 2009 at 6:51 pm

    Dave – how refreshing your comments are!.

    Coming from ‘real world training and developing of business’, I’m constantly bowled over by the huge values put on packages by the IM industry.

    A flip video produced in minutes or short pdf report, with values of $1000’s – it’s like pick a number and double it – often the value is questionable and does not merit the supposed cost .

    As a relative newbie, who’s done research and about to get started, I just hope that apart from these overpriced products, there really is opportunity for genuine sales.