You need a list. That’s a given. It’s the one thing above all else that matters most. After it’s built, it’s yours to use any time you want. It’s like a renewable resource that allows you to make money on demand.
OK, but how?
Here’s what you need to build your list:
- The Squeeze Page
- Your Bribe
- The Opt-in Success Page
Your Landing Page – Your opt-in page is the page you send visitors to to build your list. This page is the one that asks them for their email. That’s why it needs to look like a professionally designed page. And have an easy to understand opt-in form. And your call to action must be clear!
Failure to include a great “call to action” will result in failure. This is a definitive message that tells your visitor what to do. You opt-in rates will take a dramatic nose dive without it. Oddly, if you don’t make it clear, people will be confused and end up doing nothing.
One way to really spice up your squeeze page is to add a compelling video to the page. This will grab your visitors attention and keep it. Plus it give you a chance to tell them to opt in multiple times. And you can have the video just tell them to fill in your form after it’s done playing.
If you don’t know how to make video, don’t worry. You can hire freelancers to do this for you for a few hundred dollars. Or you can get email list tools that have everything pre-built for you.
The Incentive – The next thing you need is an incentive to subscribe to your list. You have to give people a compelling reason to give your their email. Most people are very protective of their email address. This means your bribe needs to be very attractive.
You have to provide value in your bribe for it to be good. Then it becomes something people want to get from you. And can benefit from. It could be:
- A report
- Some useful software
- A video
- An email series
It all boils down to content. And make it both helpful and informative. And nothing sells like “free”. But to get the email, it’s got to be a good offer.
Now, if you don’t know how to create the bribe don’t worry. It’s super easy to hire someone to create it for you. You just pick the topic and they create the training. One easy and effective bribe is a 5-part email training series. Each email will cost between $20 and $25. And whole thing will only cost a hundred and fifty buck.
There are also list building products that include the follow up email series. There are two important things about the email series. First of all it has to give the subscriber what you promised – valuable information. And second, it needs to make you money. Mixing some affiliate products into your email series is a great way to do this. Affiliate products are easy because you don’t have to do anything at all. And you can earn some commissions immediately from your emails.
The Thank You Page – The last bit is the thank you page. This is the page your subscriber sees after they opt in. A great thing to do here is provide some immediate value. That way, they feel glad that they gave you their email address. And it helps you establish the relationship. It also makes them more likely to open your emails.
You can use a “done for you” email marketing system. You can also put the whole thing together on your own. You can either write the content pages on your own. Or pay a freelancer to write the content for you.
Summing it up
It makes no difference whether you build your opt-in, bribe and thank you page. Or if you hire people to do this for you. Or if sign up for a “complete package” solution. It’s just important that you start today building your opt-in list. Because as soon as you’ve got your own list . . . You can basically write your own meal ticket.
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Tags: Articles · Internet Marketing · email marketing · list building
It’s rare that you find something that’s truly free – with no upsells or “one-time-offers”. It’s even more rare that when you find it, it’s actually worth signing up!
Well, my buddy, Dustin Struckman, has launched something incredible for Internet Marketers.
He’s built a complete automated money machine and he’s giving it to you for FREE over at PresellPro.com
This amazing system generates unique cash-getting content (targeted to Internet Marketing) and posts it to your blog automatically. Every article is customized with your affiliate links, so you get paid!
I don’t get paid a dime for telling you about this. I’m telling you about it because it’s an awesome service. The content is very high quality. Plus, having content-rich articles posted to your blog daily will boost your authority with Google and increase your search engine traffic.
The more often you post quality content, the more your site gets noticed by the search engines. And since these articles are monetized with keyword-based anchor text, you can lose!
It’s the easiest hands-off and FREE way to make money with your blog!
Check it out and sign up right now (while it’s still free) by going to PresellPro.com
*Even if you don’t have a blog yet, this system will work for you. So go check it out now.
Dave
Tags: Making Money Strategies · News & Announcements · Reviews
Do Not Buy Another Internet Marketing Course Until You See This
Tags: News & Announcements · Videos
The importance of preselling
If you want to make more money as an affiliate, you must presell.
First, what is preselling? Well, it is an art. And it’s also a science. The goal is to get your reader prepped to make a purchase. Then when they’re ready, refer them to the product website so they can buy it. If you do it well, it’s completely invisible.
In a nutshell, you provide value. And then refer them to the product website. In just a minute, I’ll explain exactly how to presell. But before we do, you need to know why it’s so important. Just a few of the reasons you want to presell.
- It helps your reader trust you – And gaining the trust of your readers helps them want to click your links. And the more traffic you can send to the sale page, the more commissions you’ll earn.
- It takes your reader out of defense mode – When you’re preselling vs. pitching, you’re reader doesn’t feel the need to be guarded. Unguarded reading means they’re not filtering what you say. So your message gets across.
- It preps them to buy – Now they trust you and feel open to your message. So they become more receptive to other messages. This includes the sales website you send them to! Sending them to the sales page in this state makes them more receptive to the actual pitch.
- You make more money – They arrive at the product website prepped to buy. With a feeling of trust and openness. The only possible result is more sales!
- It increases customer satisfaction – Your referral now feels like they decided to buy. Versus being pitched or convinced. So they are happier with their purchase.
- Preselling increases your bottom line – A satisfied customer doesn’t ask for a refund. And that translates to more commission staying in your affiliate business.
The need to presell is clear. You make more money. And produce happier customers. It’s a win-win-win!
Now, here’s how preselling works:
OK, now you understand why it’s so important. And hopefully you’re convinced you need to start doing it. So, let’s talk about how to make it work. As I mentioned earlier, it’s both an art and a science.
The art of preselling
First, you have to gain the trust of your reader, so they let their guard down. This can only be accomplished by providing actual value in the information you’re presenting. The art of this is to provide enough information to be of value, but not enough to satiate the hunger. That is, they have to be wanting more when you refer them to the product sales page for the product you’re trying to sell. And because you’ve gained trust, they’re more receptive to the sales message and more likely to buy.
Part 2 – the Science
There’s also a specific formula you need to follow.
First of all, it’s important HOW you present your information. You have to have your end in mind. Your goal is to sell the product you’re promoting. How can providing information accomplish this goal? One way is to give them enough info to whet the appetite, but not enough to satisfy it. The other method is to explain all the details and expose how difficult it is to do what you’re explaining. In either case, the product you’re referring them to solves the problem for them.
But you can’t link to your affiliate link. Instead you link directly to the product sales page. That’s because nobody likes to click on affiliate links. But how will you earn affiliate commissions if you don’t use your affiliate link? Well, that’s part of the science of this whole process. You use an image tag to cookie your reader before they leave your site.
The next trick is to hyperlink specific words and phrases inside the content of the article you’re providing. Hyperlinked words are clicked more than anything else. And when the words are in context like this, it makes perfect sense for your reader to click them.
Putting all of this together creates a powerful affiliate marketing formula for success.
Unfortunately…
This process is not easy – at all! Let’s talk about everything required to put this plan into action: Awesome content. First and foremost, you have to be able to write a great article that provides valuable information. To do that you have to have enough information to be valuable and be able to present it in a useful way. Writing to presell. First, you have to give good information. And you have to make the content accessible in order to provide value. And somehow also make them want to learn more. Or provide so much information that they see how hard it will be to implement.
Product selection. You also need to determine what products you’ll be preselling. Even if you get the article written. Your efforts are completely wasted if you don’t pick a winning product.
The technical know-how To be most effective you have to use the “covert cookie” method. This is pretty easy – you just make a 1 pixel X 1 pixel image with no border and make the “source” of the image your affiliate link. (But if you do it wrong, you won’t get paid for the traffic you send.)
Summary:
Now you’re armed with the information needed to effectively presell. Using these techniques will increase your affiliate sales by 500% or more! So, start now and develop preselling content for all your affiliate promotions. Take action now. Make the extra effort required to propel your affiliate business to the next level.
Tags: Articles · Internet Marketing · affiliate business · affiliate marketing
The most important thing in any web business is traffic – lots and lots of traffic. The other 1% is what you do with that traffic, but if you have to traffic – you can figure out the rest. Once the visitors arrive you can have them join your mailing list, purchase a product or subscribe to your RSS feed. The most crucial aspect of this process is getting the visitors to your site.
Let’s talk about how to generate traffic…
These are the best and fastest ways to get free visitors coming to your site:
- Web 2.0 Sites
- Article Marketing
- Video Sites
And here’s how to use each method…
Web 2.0 Methods
A Web 2.0 site gives its users the ability to interact with each other and create the site’s content together. These are great sites to work with because they allow you to participate in this content creation. Because these sites get so much traffic, Google and the other search engines treat these sites with greater importance in their algorithms. The benefit of this to you is that your content is now considered as part of these sites. By placing links to your websites in this content you’ve created, you get traffic from the site and search engine ranking for the keywords you choose. The direct traffic from the Web 2.0 sites themselves is only part of the benefit. How to generate web 2.0 traffic is something we’ve only scratched the surface on. I don’t want to be exhaustive – I want to give you an overview of all the methods…
Article Marketing
The natural next topic is article marketing. Article directories fall under the category of web 2.0 sites. In typical web 2.0 fashion, article sites rely on user-generated content (i.e. your articles). Just as with the other web 2.0 sites, having your content included gives you immediate traffic and search engine ranking. And the hidden benefit here is that your reach grows as other people take your articles and put them on their blogs and sites. And along with your article, they have to include your author information and a link back to you – so you get more free traffic and SEO benefits. Here are a couple article marketing traffic tips:
- First, spend the time to determine your keywords
- Write specifically to target these keywords
- Use anchor text links in the article and the “resource box”
Video Marketing
Our discussion would not be complete without talking about video. Once again, this is really a sub-set of web 2.0. And just as article directories give you great SEO benefits and allow others to redistribute your content on their sites. video sharing sites give you all these same benefits. And if all that wasn’t enough, you also stand a much stronger chance of getting a high search engine ranking for the keywords you want with video than you do with text-based content.
OK, so how do you do effective video marketing?
- Sign up for YouTube
- Turn off all the modules in your account profile
- Put relevant “tags” in your profile
- Include a link to your main site in your profile
- Add at least one video to your profile
- For each video use your keywords in the tags, the descriptions and the title
In closing…
If you take action on the items listed here you’ll have free traffic in no time.
Tags: Articles · Internet Marketing · website traffic