Understanding search engines can be very daunting.  So I’m posting a long list of search engine optimization terms for you.  This glossary of SEO terms will put you on the fast track to understanding search engine marketing and optimization.

This would be a great post to bookmark for reference.  Feel free to send a link to this post to a friend who could benefit.

Algorithm. A set of rules that a search engine uses to rank the pages contained within its index in response to a particular query. No search engine reveals exactly how its algorithm works, to protect itself both from competitors and from those who wish to spam the search engine.

Back links. These are links to a website from external sources, including other web pages, directories, and advertising.

Banned. When pages are removed from a search engine’s index because the search engine has deemed them to be spamming, or violating one of the search engine’s other rules.

Click-through rate. How many people clicked on a link, as a percentage of the total number of people that saw the link.

Cloaking. The act of serving content to search engine spiders that is different to what normal visitors would see. Search engines will ban you if they find you doing this.

Contextual links. Contextual links are displayed on web pages when the content on the page indicates to an ad server that the page is a good match for specific keywords or phrases.

Conversion rate. The percentage of visitors to a website who buy something.

Cost per click (CPC). A system where an advertiser pays an agreed amount for each click someone makes on a link leading to their website.

Cost per mille (CPM). A system where an advertiser pays an agreed amount for the number of times an ad is seen, regardless of how many people actually click through. The ‘mille’ refers to one thousand viewings of the ad.

Crawler. A component of a search engine that gathers listings by automatically ‘crawling’ the web, following links to understand how pages are connected.

De-listing. This is when pages are removed from a search engine’s index, usually because they haven’t been updated for a long time.

Directories. A type of search engine where listings are gathered by humans, rather than by automated web crawlers.

Doorway page. A web page created in the hope of improving another page’s ranking in a search engine’s listings. Doorway pages don’t give much information to the people viewing them.

Graphical inventory. Banners and other ads that appear depending on the keywords a page contains. This includes pop-ups, browser toolbars and rich media.

Index. The collection of information a search engine has that searchers can query.

Landing page. The web page that a visitor reaches after clicking your search engine listing.

Link popularity. A count of how ‘popular’ a page is based on the number of other pages that link to it.

Link. A link is text that you can click on to go to another website, or another page on the same website.

Listings. The information that appears on a search engine’s results page in response to a search.

Meta-search engine. A search engine that returns listings from two or more other search engines, instead of using its own index.

Meta tags. Tags placed in a web page’s code that pass information to search engine crawlers, browser software and some other applications.

Meta description tag. This meta tag allows pages to provide descriptions to search engines.

Meta keywords tag. Allows authors to add text to a page to help with the search engine ranking process.

Meta robots tag. Allows page authors to keep some web pages from being indexed by search engines. Similar to a robots.txt file.

Natural listings. The listings that search engines do not sell. Instead, sites appear solely because a search engine believes it is important for them to be included, regardless of payment. Note that paid inclusion listings are still treated as natural listings by many search engines.

Outbound links. Links on one website that lead to other websites.

Paid inclusion. An advertising program where pages are guaranteed to be spidered and included in a search engine’s index in exchange for payment.

PPC. Pay-per-click – means the same as cost per click (CPC).

Paid listings. Listings that search engines sell to advertisers, usually through paid placement or paid inclusion programs.

Pay-for-performance. A term popularized by some search engines as a synonym for pay-per-click. It stresses to advertisers that they are only paying for ads that “perform” in terms of delivering traffic, as opposed to CPM-based ads, where ads cost money even if no-one clicks on them.

Paid placement. An advertising program where listings appear in response to particular search terms, with higher rankings typically obtained by paying more than other advertisers.

Rank. The order in which web pages are listed in search engine results.

Reciprocal link. A ‘link exchange’ in which two sites link to each other.

Results page. The page that appears after a user enters their search terms.

Robots.txt. A file used to keep web pages from being indexed by search engines.

Search engine. A service designed to allow users to search the web, or another database of information.

Search engine marketing (SEM). Marketing a website using search engines, whether you’re improving your ranking in natural listings, purchasing paid listings or some combination of the two.

Search engine optimization (SEO). Altering a website so that it ranks higher in the search engines.

Search terms. The words a searcher enters into a search engine’s search box.

Shopping search. Shopping search engines allow shoppers to search the web for products and their prices.

Spam. Any search engine marketing method that a search engine decides is detrimental to its efforts to deliver relevant search results.

Spider. See crawler.

Submission. The act of sending a URL to a search engine, for inclusion in its index.

XML feeds. A process in which information about a page is fed to the index without using a crawler, for example using RSS.

The best advice is to follow a good search engine optimization system. Keep track of when you submit your sites and how soon they’re indexed — checking once a week is sufficient.

Ranking systems can be confusing and there are often complex factors involved, but you do not need to be an expert in the field to achieve top results. Take a chance – after all, you have nothing to lose.

Hope this helps

Dave

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You often hear that making money online is easy but then you discover you need a list, your own product, affiliates and tons of traffic. Right?

So *how* is this mother of two making $1041.80 per month with NONE of these?

http://www.davidlovelace.com/success-stories.php

She’s not the only one.  You need to see this!

Dave

P.S. Only 2 days left to get your choice of 120 products, all sold elsewhere, for free..

http://offto.net/7daysonly/  (ends Monday)

P.P.S. Here’s how to get 20,000 unique visitors per month to your site on auto-pilot..

http://offto.net/downloadthis/

It’s ironic when a subscriber sends an “unsubscribe” email in response to an email where I don’t pitch a thing!  What’s up with that?

You would think that when I send a 53 page report and 8 minute video that didn’t require a dime in return and was designed to help others wouldn’t be a trigger for wanting off my list.

Similarly, why would someone send me a nasty, rude, ungrateful email when I, again, sent something free that I took my personal time to put together so that my subscribers would not have to do it themselves?!  Why send me a complaint? 

If I came to your home and delivered a home-cooked meal that took me a couple of hours to prepare, would you dare find something to complain about?  Who cares if the beans were not salted the way you would salt them.  You wouldn’t be so ungrateful as to actually let me know, would you?  Of course not.

But somehow, and for some unknown reason, there are people on this earth who would! 

Why would a subscriber send me a rude email criticizing me for wanting “help” from my subscribers?  In that email, I expressed that I wanted to recover an unexpected and large chunk of money that I had to spend on emergency things, so I was going to have a sale.  Well ONE guy thought it would be acceptable to send me a reply saying that “if you don’t have the money to pay for _____ then it doesn’t say much about your teaching skills”.  Huh?

First, it has nothing to do with teaching skills.  Second, I didn’t say I didn’t have the money.  I said I wanted to recover the money already spent.  And third, businesses have sales for various reasons all of the time.  Why would an online business be any different? 

Most of all, why would someone choose to “bash” me on this?  I wouldn’t dare send someone a similar email that had a similar situation.   We all have times when we need help and have unexpected financial set backs, regardless of our level of income.  Right?  Obviously, he mis-translated my email.  But even if what he accused me of were actually true.  What would be the point of sending me a critical email?  What does he have to gain from this? 

There’s always “one” (or two or three) in the crowd who strives to make others feel bad so they can feel good.  And when you deal with the public in any format, unfortunately, these “knuckle-heads” are going to crawl out from their rock and make themselves known to you.

The best approach is to ignore and remove!  I’ve kicked several off my list for being unnecessarily rude.  These people will never be successful at anything.   I don’t want to be associated with them.  Would you?

The good news is.. these people are the minority.  The bad news is.. it’s these people who are the ones who seem to have the energy to contact you.

In my entire life of being in the public, one thing has always been true.  More times than not, the people who like you and appreciate you will not take time to tell you.   Sad, but true.

A good example is the 53 page report and video I recently put together (that I mentioned earlier).   I slaved over that for a couple of weeks and put most things in my business on hold to put it together.  I requested feedback/comments twice in the PDF.  And how many have actually taken time to leave comments (out of 10,000 who I sent it to)?  Two!  Yep, only 2.  Sigh!

On the other hand, those who do not like you or what you have to say seem to be more than happy to go out of their way to let you know.

Something’s wrong with that picture! 

Ok, that’s my ”beef” with subscribers who go wrong!  No cheese or mayonnaise, or ketchup.  Just mustard, lettuce and tomato.  Just a fat-free rant

Dave

North Carolina native Jeremy Jaynes, the first American to go to jail for spamming, has been exonerated by a Virginia judge from his initial 9 year sentence.

He was tried in Virginia because the servers he used, to send 10 million email messages within a 60 day period, reside in Virginia.

Read the rest of the story here..

Note - the author of the article, that explains the full story, makes a big mistake when he makes a reference to “legal spamming”.  There’s no such thing!  Legal email marketing?  Yes.  Legal spamming?  No!

Feel free to leave your comments.

This incident really makes me mad.  How is it possible that scum like this squeezes through the system with no penalty at all?

Related Articles Of Interest:

For an FAQ on stopping spam, read Only You Can Stop Spammage Fires

How to stop telemarketing, postal, and electronic mail spam

Dave

I recently sent a poll to my subsribers asking them what their most burning questions were about making money online.   They responded with many questions and many comments that reflected frustrations and problems that are typical for beginners who are struggling to understand the truth.

One thing that was common among all was Information overload.  This is a serious problem online.   But there is a cure!

I sent my poll during the last week of August.  After 2 weeks, many long hours, and 53 pages later, I’ve completed the compilation of these questions and comments and answered them in a PDF report titled, “The Formula - The Simple Truth About Making Money Online”

Inside this report, you’ll receive access to a revealing video presentation that exposes the formula, step by step.  The video alone is worth your time in downloading this report.

But there’s another piece of the puzzle that will prove to be a resource that will finally provide a cure for your information overload

These two pieces combined with the advice and feedback provided in the 53 page report will help to put you on the right track.

Disclaimer: there is only so much instruction I can give in text format.  Questions that could only be answered with tutorials or external training were provided with resources that could provide the instruction needed to properly answer the question.

You’ll also find a long list of quick-reference resources for tools, services, and additional training at the end of the report.  All are “formula approved”

If you’re ready to get some answers while discovering the simple truth about making money online, then click the link below now.

Click Here To Download

Enjoy!
Dave

P.S. After you’ve read the report, downloaded my “cure”, and watched the video, please come back here and leave a comment if you found it useful in any way.  If I’ve been able to help you conquer an obstacle or move forward to the next step in your online goal, I would love to hear from you.

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