Dave Lovelace Internet Marketing Blog header image 2

Review: Jimmy Brown Membernaire Membership Site Training


Internet marketing and membership site expert, Jimmy Brown, just released his brand new, long awaited Membernaire membership site today  (Jan 23) designed to teach marketers how to create residual, monthly income with membership sites.

Jimmy has created some of the Internet’s most popular membership sites for marketers such as Nicheology.com and ListandTraffic with each selling out respectively.  His sites typically have a membership cap.  And his new site is no exception.  Only 1,000 members will be accepted.

But Membernaire is not what you think it is.  It’s not the “same ole” membership site model that you may be accustomed to being slapped in the face with.  I use the description, “slapped in the face” because the reality of the “traditional” model is like cold water being thrown in your face due to the complicated, overwhelming mechanics involved to setup and manage these sites.

It’s no secret that creating membership sites can be very lucrative.  But it’s also no secret that setting up membership sites the “traditional” way is very time consuming and can lead to a fast burn out.

But what IS a “secret” is the membership model that Jimmy is teaching. 

Membernaire claims to reveal the easiest way to get monthly recurring income without a lot of work struggling to come up with original content, without buying high-priced scripts and without waiting around for results. 

As someone who has been researching the membership business model for over a year now, this certainly got my attention. 

First, let’s take a look at the problems with starting a “traditional” membership site, however, are numerous…

  • They require a lot of time investment to start.
  • There are pricey and complicated scripts to purchase.
  • It is hard to keep members active and subscribed.
  • You need a lot of ideas to keep it going.

With Membernaire, Jimmy’s solution is to create a “fixed term” membership.  On the Membernaire site, you’ll find the definition: “A ‘fixed-term membership site’ (FTM) consists of weekly content shared via autoresponder to paid members for a specified period of time.”

The Beauty of “Evergreen”

The beauty of this model is very exciting.  It is content delivered on auto-pilot!  

Every week, you’ll load up a lesson / content into your autoresponder for 52 weeks (or a pre-determined period ie, 3 months, 6 months, 9 months, etc).  Then as long as the content isn’t dated, and using the 52 week (1 year) example, you’ll have a year’s worth of content already loaded ready to be delivered to your members on complete auto-pilot via your autoresponder.  This is known as “evergreen” content.

Then your only job is to send traffic to your membership site signup page and let the membership drive itself. 

(Side Note) – Jimmy’s training includes how to get traffic and signups to your membership site!

When you understand this strategy, you’ll have no problem believing Jimmy’s promise that “you can get your own original membership site started in 48 hours or less with — get this — only ONE article!”

Membernaire also promises that a “fixed term” membership site only takes 3 hours of work per WEEK to operate.  Again, not hard to believe once you grasp the simplicity of this system.

My first lesson arrived instantly in a .PDF file as all lessons will be delivered.  This included a fast “Startup Checklist” and “Ten Steps To Starting..”

The steps are in order with an estimated “complete time” include for each step.  I was able to print off this checklist, which is on pages 6-8, without a problem.  So once I complete a step, I can simply check it off and know immediately what to do next and where I am in the process to being up and running.

By the way, lesson one states “Two 8 hour days max, and you’ve got this up and running”.  While I think this is a reasonable time frame for someone with some experience in setting up an autoresponder campaign, sales page, and download page, it may take longer for others less experienced.

However, in all fairness, Jimmy alloted “1 hour” for getting a domain name and admits that in actuality, it should only take you 15 minutes max!  

In lesson two, you’ll receive a tutorial on “market selection, topic / theme selection, and delivery schedule. Included will be dozens of ideas to choose from..”


  • Reasonable membership fee: $27 / month
  • Weekly downloadable assignments with detailed Checklists. 
  • User-friendly, anti ‘info-overload’ lessons delivered weekly for 1 year to help you through every step of setting up, mantaining, and profiting from your own membership site during your entire membership term. 

TIP: Jimmy’s including some incentives for staying with him throughout the year.  Of  course, he’s not telling what they are. 

Hmmm.  Can you say “membership retention”?   On the Membernaire site, Jimmy says “at the end of our series with a big bang that is gonna knock your socks off … by following this final lesson you’ll be able to make more money than you ever thought possible. (Sorry, no peeking … but it really is a HUGE revenue generator.)”

Having been a customer of Jimmy’s over the years,  I can say with confidence, that whatever he’s cooking-up will be worth the wait.

  • Jimmy practices what he preaches.  He’s using the “fixed term” model for Membernaire!
  • Only requires the use of an autoresponder for content management.
  • Doesn’t require complicated, expensive membership scripts to install, configure, and design!
  • 8 week guarantee.  This is plenty of time to get up and running and on your way to residual profits if you put in the effort to follow the step-by-step instructions and checklists!  If for any reason, getting a refund will be easy.


NOTE: For moderate to advanced marketers, the following will not be considered “cons”.

May not be for beginners to Internet Marketing.  There are some “techy” stages in the process, although not nearly as many as the “traditional” membership model.  These include:

  • Creating a salesletter (advanced) to generate sales.  May outsource this if you have the budget.
  • Setting up an autoresponder (can be easily learned).  Average cost is $19.95 month.
  • Setting up a Download Page.  Requires knowledge of adding opt-in forms (provided by autoresponder) to a web page and uploading to your web host.
  • Setting up a hosting account for your sales page, autoresponder opt-in “thank you” page, and download page.  If you do not have one yet, most hosting companies have detailed instructions and/or assistance in helping you get setup.  Additional monthly cost will range between $5 to $19.95
  • Setting up recurring payments via PayPal.com or Clickbank.com (can be easily learned)
  • Using your brain (Sometimes that hurts!)  😉
  • Total additional costs required to operate your membership = $24.95 (with budget hosting) up to $39.90 (with average hosting fee).  But in all fairness, these extra costs are no differenct for any online business you’re operating!


If you’re like me and you’re looking for an easier, faster way to create your membership site that doesn’t require intimidating script installs or the time-consuming content requirements associated with “traditional” membership site models, then you’re going to think Membernaire is a diamond in the rough!

The added benefit of having step-by-step guidance and training each week along with checklists, etc from a membership site expert is icing on the cake.  In my opinion, there isn’t another training option available that gives you more value for your money.  I paid $1,000 for a “membership bootcamp” seminar last Summer and left feeling like the light at the end of the tunnel is still “at the end of the tunnel”.  But after lesson one from Membernaire, I already feel like I’m half way there! 

(Inside Tip) – Jimmy will be adding Bonuses every 90 days as long as you’re a member!

RATING: 9 out of 10
To learn more about this exciting breakthrough in the membership site model, visit Membernaire.  At the Membernaire site, Jimmy explains the concept, how it works and what you need to get started.

Jimmy Brown Membernaire Membership Site Residual INcome Training

Tags: Reviews

12 responses so far ↓

  • 1 Tony // Jan 25, 2008 at 10:14 pm

    Hi, this is a wonderful model!

    I have 2 quick questions i’m hoping you can assist me with.

    1. How do you protect the articles from being passed around to others as pdf’s?

    2. If say you want to launch one of these ftm sites and offer short movies as your content, again, how would one protect members from sharing these?

    Thank you for your review and I look forward to your reply.

    Kind regards,

  • 2 Dave Lovelace // Jan 25, 2008 at 10:30 pm

    Hi Tony,

    Generally, as a rule, people who pay for content won’t be too keen on giving it away to others since they had to pay for it.

    But you could do this as an option to delivering the article content…

    You could put your articles in a PDF and send out download links each week to the PDF. This not only provides an added perceived value to your content, but prevents taking your content and making it their own because you’ll have your own name, copyright info, branded links, etc

    You could put your movies behind a password protected page if you want. Sure, someone could pass on the user/pass info. But again, most people aren’t going to share, for free, info that they personally had to pay to get access to.

    Just my 2 cents.


  • 3 Tony // Jan 30, 2008 at 1:16 am

    Hi Dave,

    Sorry for the delay in responding.

    This was very helpful and thank you for taking the time to respond to my questions, i sincerely appreciate it.

    I’ve heard that there are pdf protected software tools that one can use for this kind of model. Do you have any recommendations?

    Thanks again,

  • 4 Dave Lovelace // Jan 30, 2008 at 4:58 pm


    Yes, you can use http://www-pdfcreator.com to create your PDF with security options.

    You can watch their videos on using the application here: http://www-pdfcreator.com/pdf-support.php

    However, if you’re referring to setting up passwords, I wouldn’t suggest that. You can do it. But you want people to consume the product without jumping through hoops.

    But with the security options, you can prevent others from printing and/or copying if you choose. I personally like to print pdf’s so that I’m not stuck having to read them at my computer.


  • 5 Tony // Feb 5, 2008 at 1:03 am

    Hi Dave,

    Thanks for your recommendation.

    If setting up passwords and security may i ask what you would suggest so that the pdf’s don’t get passed around?

    Kind regards,

  • 6 Dave Lovelace // Feb 7, 2008 at 7:34 pm

    Unfortunately, you can’t do anything to prevent people from passing pdf’s around. When you offer anything in a digital downloadable format, it’s going to happen.


  • 7 Internet Marketing Courses // Feb 9, 2008 at 3:35 am


    Thanks for your awesome post.

    You have provided wonderful tips which is very helpful…..

  • 8 Tony // Feb 12, 2008 at 9:03 pm

    Thanks Dave.

    Appreciate all your help.


  • 9 Tony // Mar 28, 2008 at 3:21 am

    Hi again Dave,

    I was wondering whether you had any insight into this challenge i have with setting up my fixed membership program.

    Once member signs up let’s say via clickbank, and pays my monthly fee of say $20 over a 5 month period, my question is once they have opted in to receive fixed membership on my ‘thank you’ (ie where i have my opt in form) page on my site (after they’ve paid their monthly fee), what happens if member decides to cancel their membership 2 months into 5 month program? Do you see what i mean? The member would keep receiving my autoresponder lessons to my program because my autoresponder is not linked to clickbank. Would i have to manually remove them from my autoresponder as soon as i have been notified by clickbank of the cancellation?

    Do you have any insight into how i could get around this? Am i overlooking something very simple?

    Any help would be greatly appreciated.

    Look forward to your reply.


  • 10 Dave Lovelace // Mar 28, 2008 at 8:53 am

    Yes you would have to manually remove from your autoresponder.

    However, in lesson 9 of Jimmy’s Membernaire program, he tells you how to retain at least 20% of those who cancelled.

    Hint: Many cancellations were not intended by the customer. Jimmy sends an email to them once the cancellation notice is recieved from Clickbank. I can’t give out that email here. But Jimmy says it gets many back on board and puts thousands back in his pocket.