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The 2 Critical Keys To Internet Marketing Success!

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I want you to think about this for a moment.

No matter what you do online; whatever marketing strategy you’re implementing or system you have in place to generate leads and/or sales, you will not be successful without 2 things:

1. Traffic
2. Conversions

That’s it.  That’s the bottom line.

I’m going to explain how to get conversions in a sec.

Traffic is self-explanatory and is the #1 skill you must possess to run a successful online business.. period.  Hands down, no argument, end of story.

That’s why I’m in the process of completing the Website Traffic Bootcamp for you.  But that’s still a few weeks away. 

In the mean time, I want to point you to a free content-filled video that give you some great insight about driving traffic with focus on new Web 2.0 strategies.

Watch it here:

If you’re looking for simple ways to start a new online business or expand an existing one, then make sure you check out that video.

About conversions..

I’m going to focus on this for this rest of this post.

Once you get traffic coming to your site, what do you do to convert them to leads and/or sales?  Afterall, your goal is to convert them into either leads or buyers, right?

Convert” is the keyword.

That means your site’s job is to convince them that you are the solution to their problem, frustration, pain.

They’ve come to your site to find a “vehicle” that will get them to where it is they’re going / want to be.

But how do you affectively convince them to take action so you can prove to them that you’re the “answer” they’re searching for?

Sales copy

Yes, copywriting is the difference between little or no sales and many sales (or leads).  It’s about conversions. 

Think about this for a sec. 

If 100 people visit your website and 1 person is converted into a lead or customer, then your conversion rate (of browser to lead/customer) is 1%.

But what if your sales copy was revised to include powerful elements (based on a proven formula) that has been proven to boost conversion rates?

This could be a simple revision of a headline, the addition of professional graphics, audio, video, etc

What then?

Well, let’s go back to that same 100 visitors.

Now that you’ve followed a proven copywriting formula and added some killer high-converting elements, you’ve discovered that the exact SAME traffic is now converting into 4 sales (instead of 1) for every 100!

How cool is that? 

Do you understand the power of proper sales copy? 

It’s the driving force; the fuel behind every successful online business.  So why wouldn’t you invest in  the proper training or tools to make sure you’re cranking out the highest conversions possible?


I’m going to point you to a couple of resources to help you instantly increase conversions.

1. Jorge Sampson’s Copy Generator Software

If you’ve been on my list for long, you know I’m all about shortcuts.  That’s why I got very excited when I met Jorge in P.A a few weeks back. 

Jorge told me about his “fill in the bank” software that follows the direct-marketing formula for creating sales pages so that marketers of any experience level can generate professional sales copy that converts prospects into leads and buyers. 

*Of course, if you have the funds, you might be able to afford a copywriter.  Average investment is 3-5k (on the low end).  Can go to the 10’s of thousands.

But if you don’t have that kind of moolah, do yourself a favor and take a look at Jorge’s Cash Copy Generator.

And because you’re a subscriber of mine, I’ve made an exclusive, but limited, deal with Jorge that will save you a whopping $30 bucks!

Go to –

*expires Saturday July 12th

A shortcut AND a discount?  That’s a combo you can’t get in the drive-through 😉

2.  Todd Gross Voice-Over Service

Todd’s a colleague of mine.  We have a broadcast career in common.   Todd’s a weatherman turned marketer.  I’m a radio broadcaster turned marketer.

Todd has a real knack for audio and video stuff.  Plus, he has a great personaltiy that shines in his voice.  Think “weatherman”.  These guys always have “sunny” personalities (forgive the pun) ;-0


Multi-media stuff has been tested as a high converting sales element!

And for a limited time, Todd will personally record an audio for YOUR site that welcomes your visitors and tells them what’s in it for them (think an audio Headline!).

Of course, you can have him record whatever you want.  The possibilities are endless.

*This sold out within 24 hours the last time he offered it.   So jump on this.  I have no idea when he’ll offer his services again.  Seriously. 

Get more info here (and listen to some sample voice overs that Todd has produced for others):



The 2 keys to online success is…?

#1. Traffic

F’ree video lesson:

#2. Conversions

Easy copywriting software

Fill in the blank solution and an exclusive “friends of Dave Lovelace” discount!

Custom audio for your website:

Grab these tools and training and use it to your advantage right away.

Here’s to more leads and sales!