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Traffic Generation Tips

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The most important thing in any web business is traffic – lots and lots of traffic. The other 1% is what you do with that traffic, but if you have to traffic – you can figure out the rest. Once the visitors arrive you can have them join your mailing list, purchase a product or subscribe to your RSS feed. The most crucial aspect of this process is getting the visitors to your site.

Let’s talk about how to generate traffic…

These are the best and fastest ways to get free visitors coming to your site:

  • Web 2.0 Sites
  • Article Marketing
  • Video Sites

And here’s how to use each method…

Web 2.0 Methods

A Web 2.0 site gives its users the ability to interact with each other and create the site’s content together. These are great sites to work with because they allow you to participate in this content creation. Because these sites get so much traffic, Google and the other search engines treat these sites with greater importance in their algorithms. The benefit of this to you is that your content is now considered as part of these sites. By placing links to your websites in this content you’ve created, you get traffic from the site and search engine ranking for the keywords you choose. The direct traffic from the Web 2.0 sites themselves is only part of the benefit. How to generate web 2.0 traffic is something we’ve only scratched the surface on. I don’t want to be exhaustive – I want to give you an overview of all the methods…

Article Marketing

The natural next topic is article marketing. Article directories fall under the category of web 2.0 sites. In typical web 2.0 fashion, article sites rely on user-generated content (i.e. your articles). Just as with the other web 2.0 sites, having your content included gives you immediate traffic and search engine ranking. And the hidden benefit here is that your reach grows as other people take your articles and put them on their blogs and sites. And along with your article, they have to include your author information and a link back to you – so you get more free traffic and SEO benefits. Here are a couple article marketing traffic tips:

  • First, spend the time to determine your keywords
  • Write specifically to target these keywords
  • Use anchor text links in the article and the “resource box”

Video Marketing

Our discussion would not be complete without talking about video. Once again, this is really a sub-set of web 2.0. And just as article directories give you great SEO benefits and allow others to redistribute your content on their sites. video sharing sites give you all these same benefits. And if all that wasn’t enough, you also stand a much stronger chance of getting a high search engine ranking for the keywords you want with video than you do with text-based content.

OK, so how do you do effective video marketing?

  • Sign up for YouTube
  • Turn off all the modules in your account profile
  • Put relevant “tags” in your profile
  • Include a link to your main site in your profile
  • Add at least one video to your profile
  • For each video use your keywords in the tags, the descriptions and the title

In closing…

If you take action on the items listed here you’ll have free traffic in no time.