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Truth About Website Traffic

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Here’s a fact that most marketers don’t talk about very often. Maybe because it’s assumed that you know this? Leaving assumptions off the plate, let me spell this out for you.

It takes lots of traffic to turn browsers into buyers. In fact, on average, for every 100 targeted (not generic) visitors, only 1-2% of them will order. Of course, that IS assuming that your sales copy is decent enough to convert those visitors to customers.

So the next time you get upset because you’ve sent a whopping 50 people to your affiliate’s site (or your own) and nobody’s buying, then you now understand that this scenario is not abnormal.

Or, maybe you’ve never heard this fact before, and at some point you’ve thought to yourself, “My stats show 200 unique visitors to my site! Why haven’t I made at least 100 sales?!!” Well, now you know that your frustration is unfounded and your decision to give up on making money on the Internet because “this stuff just doesn’t work” is pre-mature. Are you with me?

However, you can benefit from those people who visit your site and don’t buy the first time by converting them to buyers at a later date. Offer them useful content related to the product you’re selling in exchange for their contact information.

Offer this information right there on your web page near the top of the page or in a non-blockable dhtml popup window that is designed to show if they leave without ordering. You’ll need an email capture form to do this. And an autoresponder is necessary to put your email marketing on auto-pilot. Take a look at Aweber.com or GetResponse.com

Send them the content as promised using your autoresponder. Then follow up with them providing related content, recommendations, tips, etc for as long as they choose to remain on your list.

If they like you and find you’re providing useful info, tips, short cuts, recommendations, etc to help them achieve their desires, then a high percentage will order from you at a later date.

If you want to find out more about how to increase your traffic, responses, sales, and profits, then I recommend the free e-course, “21 Ways To Rake In More Cash From Any Size Opt-In Email List” at http://www.davidlovelace.com/ecourse/21ways/

When you understand these facts about list building, web traffic and how to leverage traffic, you’ll be able to move forward in your business and watch your profits grow.

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