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Do You Have A Solid Website Traffic Generation Plan?

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Once you have launched your website, your attention shifts to traffic building and sustaining the traffic. Traffic is the most important aspect of any e-business, as the number of people visiting your websites coverts into the revenue you can generate from your website.

Like any long-term activity, you need to have a plan for traffic building. A traffic generation plan essentially charts out the things you need to do and when you need to them. The traffic generation plan gives direction to your efforts and you will be able to achieve your goals more effectively.

Given below are some of the key components of a good traffic generation plan.

Set your goals

Whenever you make a plan, you do this with an intention of achieving some goals. So the first step in making a plan is to set your goals.

For a successful traffic generation plan, set goals based on your immediate, near future and long term goals. The first goals will of course be building the immediate traffic for your newly launched website. Then comes the traffic goal for the period immediately following the launch phase till say may be six months. Then come the long-term plans that would be the minimum traffic you must have everyday to profitably sustain yourself.

Achieving your goals

What use is a plan if you are not making any efforts to achieve your goals. A good traffic generation plan should include the steps you should undertake to get to your goals like a road map. When you know what you need to do, you can actually begin to do it.

For instance, your website is about to launch, your target to get the maximum visitors in first few weeks. For this you need to plan for promotions through various media like other Internet sites, newspapers, and special promotions and so on.

For the long run you need to sustain a minimum traffic of say 50 visitors everyday. So you will need to continuously market your website through various methods like forum postings, affiliate marketing and so on.

Review your plan

Review your traffic generation plan from time to time to see if it is working. If your plan is not working and you’re not generating the projected traffic, then you need to make changes in your plans. It is important to get the traffic or in the least make the projected sale.

Checking on your plans will allow you a chance to adjust your path to get what you want. Remember that plans can be changed and adjusted. Goals are important not the plan.

Websites do not come for free and you have to have enough traffic to cover your costs. A good traffic generation plan will ensure that you have regular flow traffic for years together. The more efforts you put in your plans, the faster you will see the results.


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